Over 70% of internet shopping Argentinos

book

More than 70% of internet shopping Argentinos

Netizens acquire especially electronics and books, according to a survey by Nielsen. Meanwhile, according to a recent global study developed more than 85% of the world's online population used the Internet to make a purchase in the past year, 40% more than two years ago.



In addition, more than half of Internet users are regular online shoppers, having made an online purchase in the past eleven months.
The most avid buyers are in South Korea, where 99% of respondents said they had ever made an online purchase.
In Latin America, in time, the percentage of consumers who ever made an online purchase is 79%, while in the percentage by country, Brazil is above the regional average (87%), followed by Chile (77% ) and Argentina with 74%.
Consumers frequently make online purchases, are concentrated mainly in Europe located above the global average (55%), with 59% of respondents reported having made an online purchase during the last month.
In the case of Latin America, 34% of respondents in the region made an online purchase during the past month, and in this case, Brazil is again to be located above the regional average, reaching 39% of consumers made a purchase on line less than a month.
With respect to Argentina, the percentage of frequent online buyers during the last month is 26%, 1 to 3 months behind on 19%, while 25% of respondents confessed to having made a purchase online, surpassing the regional average which reached 23%.
The Argentines acquired in the last three months of electronic equipment via the Internet, reaching 50%, followed by communication equipment with 28% and 18% books.
50% acquired Argentine consumer electronic equipment (TV, cameras, etc..), Ranking above the global average (45%). Also, in the case of computer equipment (laptops, keyboards, monitors) Argentine consumers lead the ranking reaching 28% and new locations over the global average (21%).
Regarding the last item, though the books are located in the position 3 of the main items purchased by the Argentinians in the last month, compared with other countries in the region, Argentina is in last place (18%) and below the global average (39%).
The Argentineans have a strong tendency to feel confident and accustomed to shopping online electronics and computer equipment to levels above the regional average, the report concluded.

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