The reign of digital books, indisputable

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Sales of this format on the website of Barnes & Noble already exceed those of traditional books. Amazon had shown that situation a few months ago

Barnes & Noble, which introduced its electronic reader Nook last year to compete with Amazon.com 's Kindle, said his clients purchased or downloaded 1 million e-books on Christmas Day through Nook.

A spokesman for Barnes & Noble said the figure included free e-books, but most were paid downloads.

Barnes & Noble, which went on sale last summer, is under intense pressure to demonstrate that its participation in the electronic book market is growing fast enough to mitigate long-term decline in book sales across the industry .

Barnes & Noble said it has a 20% share in the market for electronic books.

The major bookseller in the U.S. also said that various versions of the devices were now Nook best-selling product, echoing the words of earlier this week from Amazon for the latest version of Kindle was the product most sold.

Both companies did not disclose exact sales figures.

Analysts estimate that Barnes & Noble has sold about 2 million Nooks since the device was released, while the Kindle was launched in 2007, have sold about 6 million devices.

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