illegal piracy record industry
The head of the UK subsidiary of Warner Music for 15 years, Rob Dickins, proposes to radically reduce the price at which the discs are sold at only one pound per unit (something like U.S. $ 1.6).
Dickins pursues the idea of giving a frontal battle illegal downloading from the Internet and hard drive sales of music albums, but has not been well received within the industry.
It is no mystery at present the marketing of music in physical format is experiencing a deep crisis, due to the rise of downloads from the Internet (whether legal or illegal), whose format allows it to be played on virtually any device.
The problem for record companies is that they are being themselves when to fight back, and do not have the unconditional support of the musicians (who are now giving more importance to touring and live shows) and have never been supported of the electronics industry to find a solution together.
According to Dickins (who was responsible for the release of records by REM, Madonna and Simply Red) the most important musicians could get to sell up to 200 million copies of an album at that price, versus 7 to 8 million achieved with current prices.
Of course the idea of Dickins has been well received within the industry, which has been described as ridiculous. Even some have called the deadbeat Dickins and opportunistic, and which would have usufruct of an industry in an era when records were sold at prices much higher than today.
Dickins pursues the idea of giving a frontal battle illegal downloading from the Internet and hard drive sales of music albums, but has not been well received within the industry.
It is no mystery at present the marketing of music in physical format is experiencing a deep crisis, due to the rise of downloads from the Internet (whether legal or illegal), whose format allows it to be played on virtually any device.
The problem for record companies is that they are being themselves when to fight back, and do not have the unconditional support of the musicians (who are now giving more importance to touring and live shows) and have never been supported of the electronics industry to find a solution together.
According to Dickins (who was responsible for the release of records by REM, Madonna and Simply Red) the most important musicians could get to sell up to 200 million copies of an album at that price, versus 7 to 8 million achieved with current prices.
Of course the idea of Dickins has been well received within the industry, which has been described as ridiculous. Even some have called the deadbeat Dickins and opportunistic, and which would have usufruct of an industry in an era when records were sold at prices much higher than today.
