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The future of digital books goes through advertising
e-Books
The new media and digital devices and the changing ways of consuming content by the readers are revolutionizing the publishing industry and the publishing world, a transformation that will also lead to new business models and forms.
These are some conclusions of the monograph The future of electronic publishing, edited by Fundación Telefónica and Ariel, in which a dozen publishing industry experts, academic, economic and legal have provided their assessments and forecasts on the future of this area.
Digital books downloaded from Internet with advertising and a lower cost to the reader, interactive novels, combining several publications custom volumes or "socialization" of shared or commenting on social networks appear among the options open to companies and readers and are already changing the industry.
Antonio Castillo, coordinator of the Digital Spain Fundación Telefónica, said in the report that the continuing cheapening of devices, like electronic books or tablets, make "written contents can be consumed in other formats and adapt them to suit the consumer. "
In this regard, the report highlights the fact that digital technology allows the separation of the contents of the continent, making it possible to start reading a text in an e-book and continue on a PC.
Santos Palazzi, director of mass market area of Metro Group, said that reading will have a social environment where readers can share their views and comments on social networks. The challenge for publishers is, according to Palazzi, maximize the exposure of their own content and make them stand out "in the supply maremagnum" that exist on the Internet.
The digitization of content opens doors to new business models such as the purchase of fragmented content, book chapters, individual news-by micropayments, subscriptions based on access to content for a fixed or adapted to the literary tastes of the user.
Access to digital books will allow the inclusion of some form of advertising, which could benefit both the editor, to get extra income, and the user, which could see reduced purchase price of the copies accepting advertising consumption defined , the report said.
In the case of newspapers and digital magazines, which include advertising, is where new innovations will be in the coming years about how to navigate and view the information, content will remain free, but with larger value Payment will be added.
Antonio Castillo said that in this context the role of telecom operators is still vague and hidden to the consumer, but added that Telefonica will not settle for being just a carrier (carrier) in this business and to explore its involvement in the content area.
Castillo said that between printed and digital formats, "there will be a long transition, at least a generation, in which both models coexist" and then there will come a time when print may be ineffective, and at that moment passed as with vinyl records, and (print) end up in museums. "
Discuss and recommend
e-Books
The new media and digital devices and the changing ways of consuming content by the readers are revolutionizing the publishing industry and the publishing world, a transformation that will also lead to new business models and forms.
These are some conclusions of the monograph The future of electronic publishing, edited by Fundación Telefónica and Ariel, in which a dozen publishing industry experts, academic, economic and legal have provided their assessments and forecasts on the future of this area.
Digital books downloaded from Internet with advertising and a lower cost to the reader, interactive novels, combining several publications custom volumes or "socialization" of shared or commenting on social networks appear among the options open to companies and readers and are already changing the industry.
Antonio Castillo, coordinator of the Digital Spain Fundación Telefónica, said in the report that the continuing cheapening of devices, like electronic books or tablets, make "written contents can be consumed in other formats and adapt them to suit the consumer. "
In this regard, the report highlights the fact that digital technology allows the separation of the contents of the continent, making it possible to start reading a text in an e-book and continue on a PC.
Santos Palazzi, director of mass market area of Metro Group, said that reading will have a social environment where readers can share their views and comments on social networks. The challenge for publishers is, according to Palazzi, maximize the exposure of their own content and make them stand out "in the supply maremagnum" that exist on the Internet.
The digitization of content opens doors to new business models such as the purchase of fragmented content, book chapters, individual news-by micropayments, subscriptions based on access to content for a fixed or adapted to the literary tastes of the user.
Access to digital books will allow the inclusion of some form of advertising, which could benefit both the editor, to get extra income, and the user, which could see reduced purchase price of the copies accepting advertising consumption defined , the report said.
In the case of newspapers and digital magazines, which include advertising, is where new innovations will be in the coming years about how to navigate and view the information, content will remain free, but with larger value Payment will be added.
Antonio Castillo said that in this context the role of telecom operators is still vague and hidden to the consumer, but added that Telefonica will not settle for being just a carrier (carrier) in this business and to explore its involvement in the content area.
Castillo said that between printed and digital formats, "there will be a long transition, at least a generation, in which both models coexist" and then there will come a time when print may be ineffective, and at that moment passed as with vinyl records, and (print) end up in museums. "
Discuss and recommend
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