Internet TV with the

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The Internet giant unveiled concrete details about his new project, called Google TV. If successful, you will enter the multimillion-dollar television advertising market.

It is known that Google bases its power on the income of millionaires from online advertising system that has revolutionized its brand and how to reach the customer from the Internet. Google AdWords allows both large and smaller companies have the opportunity to appear on the web, thanks to control who can carry the costs of its various advertising campaigns.

Now, how Google could raise if their clients were the mega-corporations that spend millions of dollars for only a few seconds of air on television?

The question must have crossed the minds of some that another executive from the software giant as the company confirmed a rumored project since March this year Google will sell TVs with internet access.

Like everything Google does is not half done or in a hurry. Simply knowing the name of the project partners involved, it is clear that this is something that will be worth testing. The three allies who are already promoting their participation are Sony, Logitech and Intel.

It is very clear that this initiative is well advanced. So much so that last week was demonstrated at a conference for developers.

The Google TV has a built-in search engine checks the real-time programming, recorded programs and various internet sites to find the program that you specify. It also has a screen, where you can store shortcuts to favorite programs, photo galleries and web sites that you visit frequently.

Sony, by making the TVs, which are sold under the name Sony Internet TV, said he will be going on sale this holiday season in U.S. - not disappointed at all, but there are no plans to sell the television outside northern country. At the heart of Sony's TV is going to beat a small and powerful Intel Atom processor.

Logitech will be in charge of selling adapters that allow you to use Google search on any current high-definition TV.

"The video should be consumed in the best screen in the house, the bigger and brighter. And that's the TV. It is not the PC or phone, or anything in between, "said Rishi Chandra, senior project manager, in a comment that surely aimed at placing the hairs point to Steve Jobs, still not tired of selling iPads and iPhones.

Since we are talking about it, nor may have liked to see the folks at Adobe Systems climb to the stage where he presented Google TV, the personal side of Internet giant, Sony, Intel and Logitech.

If Google TV is accepted (raise your hand if you do not monopolize seeing Iron Man 2 in the cellular and Showmatch on TV of 42 "), Google is going to dive into the business of television advertising in the U.S. in 2009 mean income of $ 23,700 million.

Google Google summarized the concept of TV in this video:

link: http://www.youtube.com/v/vyABSNeQDbY&hl=es_ES&fs=1 &

Source

Internet Advertising: New campaign faceboom.

BBDO advertising faceboom Wall faerman prnbrand elmurode.com

Creative campaign developed by PRNbrand.com in conjunction with BBDO Argentina to promote the book "Faceboom, the new facebook mass phenomenon" by Juan Faerman published by Ediciones B.
As a new ingredient in the marketing campaign for the book, PRNbrand.com in conjunction with creative agency BBDO Argentina, implemented a new digital campaign, under the concept "on Facebook and pagers are not ... Faceboom brings you" created a website, called elmurode.com. This is based on a new platform with a similar style to your website developed last month by PRNbrand.com .

The promotional site, allows visitors to participate by leaving a message on the wall of the character shift that is changing every day. The novelty does not end there, users can log on with your own user of Facebook and so share with your friends on their walls the comments left on this site.

The book went on sale the first week of September and to date only received 600,000 visitors from becoming a success online.

This website was launched on 06 October, with the wall of Palermo, of course, the famous Judge Elsa Rosa Parrilli.

To view the site and leave a message on the wall the day visit: http://www.elmurode.com http://www.elmurode.com

Credits
Original idea (campaign): BBDO Argentina
Design and Development (campaign): PRNbrand.com

Editorial: Ediciones B
Author (book): Juan Faerman
Web Design: PRNbrand.com
Cover design: La Seleccion
Original Idea (Book): Concept

advertising marketing digital marketing seo social networking Internet Advertising

advertising marketing digital marketing seo social networking Internet Advertising

For those who are interested in having the book of the IAB Digital Marketing, I leave here for direct download from a server itself, I hope it will be useful to all students of advertising, marketing, and communications!.

DOWNLOAD

$ 30,000 to fill an iPod

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Costs "$ 30,000" to "fill an iPod

New Microsoft ad attacks the high price of iTunes and iPods

This time there is an announcement of the Hunters Laptop. Wes Moss, a financial planner, tells of how costly it is to buy music from iTunes. In simple words, says iTunes "hard time" and the Zune Pass costs little. " Ensures that a dollar a song (and sometimes more than that) would cost $ 30,000 to fill an iPod with music. On the other hand, the Zune Pass is priced at only $ 15 a month, and works as a subscription service.

Something that does not take into account is that people already have lots of music, and do not buy 30,000 songs each time they buy an iPod, well, Apple's players are also used for podcasts, videos and even books. We will not say that subscription services are not good, but somehow similar offerings from Yahoo and Rhapsody have not had much success. Anyway, watch the video after the jump and tell us what you think.





Source

trade school group advertising money quickly santillana

trade school group advertising money quickly santillana

On the morning of Tuesday, the Minister of Education supported the advertising in textbooks, but as the hours passed and the signs popping condemning social networks, the minister quoted a press conference to ban them in the future. Who understands?

View: http://www.elciudadano.cl/2011/04/06/las-volteretas-de-joaquin-lavin/

In what some call an excess of proselytism and other an act of total indoctrination, Peronism of the 50 included in their reading books as texts cited below:

Evita!

Friend of the poor,
the elderly and children.
that all succourest
and take your alive,
motherly love
get this rose:
Of my baby!

Excessive political indoctrination or proselytizing, Peronism exalted figure of Perón, Evita and its "ideology" is that it is, not identified here.
Now what is the ideology that seeks to exalt in reading these books Mr. Joaquin Lavin? What shape is intended fly? What is it intended to teach children from an early age? Where does the indoctrination happens?
I have bad news, friends, which is trying to indoctrinate children in consumerism, the only ideology likely to be followed by the smaller is the consumption, the market economy, the purchase of services, the quota easy and "cheap", that of the $ sign.
Unsung Peron, which he never did or will do, sometimes I do not really know that I complain.
Cheeky are everywhere.
Joaquin Lavin, you How much?

Peronist on advertising: h ttp: / / es.scribd.com/doc/4013119/Peronismo-Libro-de-lectura-2do-grado-escuela-primaria-1954


F!: My comenatrio in http://www.elciudadano.cl/2011/04/06/las-volteretas-de-joaquin-lavin/

The future of digital books passed by advertising

new book advertising content Digital Business

The future of digital books goes through advertising


e-Books

The new media and digital devices and the changing ways of consuming content by the readers are revolutionizing the publishing industry and the publishing world, a transformation that will also lead to new business models and forms.

These are some conclusions of the monograph The future of electronic publishing, edited by Fundación Telefónica and Ariel, in which a dozen publishing industry experts, academic, economic and legal have provided their assessments and forecasts on the future of this area.

Digital books downloaded from Internet with advertising and a lower cost to the reader, interactive novels, combining several publications custom volumes or "socialization" of shared or commenting on social networks appear among the options open to companies and readers and are already changing the industry.

Antonio Castillo, coordinator of the Digital Spain Fundación Telefónica, said in the report that the continuing cheapening of devices, like electronic books or tablets, make "written contents can be consumed in other formats and adapt them to suit the consumer. "

In this regard, the report highlights the fact that digital technology allows the separation of the contents of the continent, making it possible to start reading a text in an e-book and continue on a PC.

Santos Palazzi, director of mass market area of ​​Metro Group, said that reading will have a social environment where readers can share their views and comments on social networks. The challenge for publishers is, according to Palazzi, maximize the exposure of their own content and make them stand out "in the supply maremagnum" that exist on the Internet.

The digitization of content opens doors to new business models such as the purchase of fragmented content, book chapters, individual news-by micropayments, subscriptions based on access to content for a fixed or adapted to the literary tastes of the user.

Access to digital books will allow the inclusion of some form of advertising, which could benefit both the editor, to get extra income, and the user, which could see reduced purchase price of the copies accepting advertising consumption defined , the report said.

In the case of newspapers and digital magazines, which include advertising, is where new innovations will be in the coming years about how to navigate and view the information, content will remain free, but with larger value Payment will be added.

Antonio Castillo said that in this context the role of telecom operators is still vague and hidden to the consumer, but added that Telefonica will not settle for being just a carrier (carrier) in this business and to explore its involvement in the content area.

Castillo said that between printed and digital formats, "there will be a long transition, at least a generation, in which both models coexist" and then there will come a time when print may be ineffective, and at that moment passed as with vinyl records, and (print) end up in museums. "


Discuss and recommend

address book

address book

The sale of virtual goods, a very important source of revenue for social networks, increased last year by 14%, with a large growth of the consumer base.

According to 2 studies published by eMarketer, there has been substantial growth in the number of consumers who use these assets and believes that this trend will continue throughout 2010.

"This is a great opportunity for developers and publishers to enable them to capitalize on this growth in an industry that moves millions, especially given the virtual credit and prepayments," the study said.

In the U.S., 13% of the population has bought virtual assets in the last year's hottest trend among men, especially in the group between 18 and 24.

The field of gifts, has been targeted by many analysts as a tool with great future for advertisers and brands can harness it to the position, while income almost effortlessly manage