book ebook fox Rupert Murdoch Wall Street Journal Google News

book ebook fox Rupert Murdoch Wall Street Journal Google News

Much Ado About Nothing: Murdoch does not take their means of Google News, but now you can say about eBooks.

End of the year when the controversy erupted following the content indexed in the database of Google News, the North American communications magnate Rupert Murdoch's empire including Fox and the Wall Street Journal, threatened to remove their media News Service of the multinational form. Today, if you search the domain content wsj.com (Wall Street Journal for), can continue to access full articles.

Murdoch has not fulfilled its threats in the past two months, and is still the venerable employer can put bully, a decision of this caliber should not be taken lightly, as some studies indicate that the traffic received by the Murdoch media from Google News accounted for half of the total traffic they receive.

The threat of Murdoch has not been an obstacle to the "media mogul" has returned to comment about a hot topic: the readers of electronic books or ebooks, whose price is too low.

Everything has been following the offer of Amazon, which sells most of its catalog in electronic format for $ 9.99, a price significantly lower than in the print editions, which negatively affects the revenue of publishers, and that paper books are more expensive and yield a higher profit margin.

The tycoon said that low prices only favor the seller of the devices, and thanks to the promise of cheaper content, the audience is seduced by the device. Now that looks like sales and expectations for the future of ebooks grow, Murdoch wants to change the conditions under which offers content that will benefit some more.

Interestingly, Murdoch seems to have spoken only of the decline in earnings for publishers, but has not mentioned at all to the authors. Perhaps you have fear that they can start selling directly to place their creations in electronic format and eventually ignoring him? It is probably what you're looking to encourage Amazon and the rest of "electronic booksellers, and what terror has the publishing industry that owns the American tycoon.

Source: http://www.imatica.org/bloges/2010/02/090254822010.html

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The future of digital books passed by advertising

new book advertising content Digital Business

The future of digital books goes through advertising


e-Books

The new media and digital devices and the changing ways of consuming content by the readers are revolutionizing the publishing industry and the publishing world, a transformation that will also lead to new business models and forms.

These are some conclusions of the monograph The future of electronic publishing, edited by Fundación Telefónica and Ariel, in which a dozen publishing industry experts, academic, economic and legal have provided their assessments and forecasts on the future of this area.

Digital books downloaded from Internet with advertising and a lower cost to the reader, interactive novels, combining several publications custom volumes or "socialization" of shared or commenting on social networks appear among the options open to companies and readers and are already changing the industry.

Antonio Castillo, coordinator of the Digital Spain Fundación Telefónica, said in the report that the continuing cheapening of devices, like electronic books or tablets, make "written contents can be consumed in other formats and adapt them to suit the consumer. "

In this regard, the report highlights the fact that digital technology allows the separation of the contents of the continent, making it possible to start reading a text in an e-book and continue on a PC.

Santos Palazzi, director of mass market area of ​​Metro Group, said that reading will have a social environment where readers can share their views and comments on social networks. The challenge for publishers is, according to Palazzi, maximize the exposure of their own content and make them stand out "in the supply maremagnum" that exist on the Internet.

The digitization of content opens doors to new business models such as the purchase of fragmented content, book chapters, individual news-by micropayments, subscriptions based on access to content for a fixed or adapted to the literary tastes of the user.

Access to digital books will allow the inclusion of some form of advertising, which could benefit both the editor, to get extra income, and the user, which could see reduced purchase price of the copies accepting advertising consumption defined , the report said.

In the case of newspapers and digital magazines, which include advertising, is where new innovations will be in the coming years about how to navigate and view the information, content will remain free, but with larger value Payment will be added.

Antonio Castillo said that in this context the role of telecom operators is still vague and hidden to the consumer, but added that Telefonica will not settle for being just a carrier (carrier) in this business and to explore its involvement in the content area.

Castillo said that between printed and digital formats, "there will be a long transition, at least a generation, in which both models coexist" and then there will come a time when print may be ineffective, and at that moment passed as with vinyl records, and (print) end up in museums. "


Discuss and recommend

on buying web content internet shopping survey

on buying web content internet shopping survey

Well I comment a bit, this is a survey we conducted with a study group and i need to present to a teacher.

The survey is completely anonymous and anybody can answer these 12 questions:

They can set the number of the question and, b, c. .. you choose.

Uan only response should be chosen as correcta.La that more use would be.

1 - Which of the following means you resort to buy a product?
a) Yellow Pages
b) Changes of the Internet as free market
c) television ads
d) The diary as a second hand or graded

2 - To what extent you trust more to buy a product?
a) TV
b) Radio
c) Magazines
d) Internet

3 - Have you used the Internet to buy a product?
a) If
b) Sometimes
c) No

4-If you've used the Internet to look for any product What product was it?
a) Electrical
b) Books & CD "s
c) Films and video games
d) Clothing

5-If you've used the internet to BUY What type of product was?
a) Electrical
b) Books & CD "s
c) Films and video games
d) Clothing

6 - What is preferred method of payment used to buy online?
a) Credit Cards
b) Debit Cards
c) Cash
d) Contrareenbolso

7 - In what condition he was, in general, acquired by Internet?
a) In excellent condition
b) Impairment of transport
c) I do not set
d) Ns / Nc


8-If you bought online What led you to buy the product?
a) The price
b) Accommodation
c) another Council
d) Lack of time

9-Due to the health situation in the country lag Would shop online?
a) If
b) No
c) Maybe
d) Ns / Nc

10 - Would you recommend others to use internet to buy?
a) If
b) Maybe
c) No

11-If you have not shopped online Would you buy some time by this means?
a) If
b) Maybe
c) Never

12 - How reliable or consider buying insurance online?
a) Very reliable
b) Regular depends on the page
c) very trustworthy
d) Not reliable

From already thank you very much to all who have participated in this survey.