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February 5, 2009



The phenomenon!




The trio that make up sub-30 brothers and Hernán Matías Alberto Nakayama Botbol with the basis of! one of the greatest successes of the local Internet. With just 12 employees and 30 moderators ad honorem, they manage to deal with 2 million unique visitors and receive 5 000 posts a day, according to statistics from Google Analytics. Count that, of course, with the help of 1.6 million registered users.
What!? In short, a community of users willing to share information (links) which translates into movie downloads, music, software and almost everything one can search the Internet without paying. "Collective intelligence", they call them. Although some say that is pure native resiliency.
The story added that the site did not invent the Botbol. Is a client bought it back in 2006 for a paltry figure today. At that time he was 30 thousand unique visitors. They reformulated the idea and in March 2007 requested track. "We had the seed of the tree, had to water it," says Matthias. In the beginning, the tree had a branch XXX, plant then traffic would move its adult content to Poringa! Another success, another story.
Most information is provided by the users and they seldom occur, but take it from another site. "Our job is to make a good tool for users to share," says Hernán. Since Napster, the place to share files between peers who struck the first blow to the record, the word sharing hurts the ears of copyright. "Live Internet links. Google and Yahoo is so well," Matthias graphic. I know and what they say on the internet no one has control.
And fewer of them. "We do not know if the contents of a post has rights," they reply, almost in hand. He explains: "Whenever we get a complaint from the owner of such rights, we remove the post." Response to allegations of piracy, the strategy is clear: "We use as a mirror to Google or Blogspot, banning links, Google would cease to exist."
But! has more arguments than the all free. Social scale without awards magnet materials has thousands of users by delivering points. "We differentiate our users, we created categories," says Matthias. The design, advertising management and moderation of the comments are other strengths. "We want a simple site that stands out for its functionality," says Hernán. And since November, when a boy found his father through a notice published in!, The site became a landmark of solidarity orders.
"We know that success can be ephemeral, but we work hard to grow," say the Botbol while touring his office in shorts and sandals. Sometimes daydream: "We traveled by bus and we hear talk about! And we say," Wow, how far we get! "." Clarin.com

The source journal. VILLA MARIA CORDOBA City
http://www.eldiariocba.com.ar/noticias/nota.asp?nid=7537