La Salada released her

used to buy wholesale long queues in the allied s iPad

The fair's Salada released her web site at $ 40 million



The market is a fair Salada informal traditional format born in the early '90s, with stalls selling hundreds of products (clothing, household items, electronics, books) and became a symbol of Argentina after its commercial explosion during the economic and social crisis of 2001.

This situation allowed it to grow at Chinese rates, but within a framework of illegality because most of the products sold are unauthorized copies (mainly clothing, shoes, cds and dvds). The initial event, which looked like it might get to deflate with the return of some economic stability in Argentina, was the opposite. La Salada continued to grow to become the largest exhibition of Latin America informal. According to a study by the European Union, the fair turnover of around U.S. $ 9 million per week, provides 300 microferias from other cities, serving nearly 20 000 people who attend on Wednesdays and Sundays, only two days open to the public.

With only six months of being online, web sites and Ferialasalada.com.ar Mercadolasalada.com bill and about the same amount of money weekly direct sale at the fair. This is due to an oiled sale structure supported by national and international tours, where transport companies offer trips from all over Argentina and neighboring countries to come to buy. Also, since the web is receiving orders from Brazil and Mexico.

According to several experts in marketing and listing of Web sites, the cost of the domain of the fair La Salada around U.S. $ 40 million estimated at the level of turnover that has generated since its inception six months ago and estimates that project to future, which could exceed the turnover of sale web free markets and Attempt together. It is noteworthy that the figure is the same as paid when it acquired Mercado Libre De Remate in 2005.

It's amazing how an informal fair, sustained primarily from the sale of illegal products (counterfeiting, tax evasion) has generated a level of market presence and positioning as consumers recognize it by name. La Salada is the party of Lomas de Zamora, about 30 minutes from the Obelisk and occupies an area of ​​approximately 20 hectares.

According to Jorge Castillo, representing the Chamber of Commerce of La Salada, the reason for the approach of many managers to close the purchase of the portal is not only a projection of future revenues but actual figures: six months well above the turnover, the website has received 2 million hits, 20 times more than eBay and More Opportunities together (the two most important portals for sale online Argentina).

This huge market that moves around u $ s 150 billion a year, is a temptation in a country with an inflationary process that wears down the pockets of consumers and where the real difference between an original and a copy is illegal almost 80 %.

Source: http://www.fayerwayer.com/2010/05/la-feria-la-salada-puso-en-venta-su-sitio-web-en-us-40-millones/

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