Tips for distributing and promoting your book

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By Paul F. Abram - Marketing and Distribution Editorial Almaluz

An article in The Nation reports that are published 08/09/1908 1,650 new books per month and in the same period, the branch of a library receives approximately 400 new titles. Even in large venues is impossible to exhibit all these books and booksellers can not report on them to be able to recommend them. This gives them an incredible advantage to the authors is known about the novel.

For these reasons, non-famous writers who wish to market their books should make a greater effort to publicize his work and place their name. This is not impossible, but requires persistence, patience and knowledge of the market. It is important for writers to focus their efforts and to innovate in marketing techniques to stand out among both individuals and stand out from popular writers.

The objective of this task is to inform readers and booksellers who published his work and draw attention to them to be more informed about it. Some tips for achieving this are:



• Clearly define what your target audience.

• Focus your investment and effort in this audience. Your budget will probably not reach everyone. Use media and consistent messages to them.

• Use word of mouth techniques, is to promote more efficient and low cost.

• Take advantage of niche marketing techniques to publicize his work.

• If this is your first book and plans to market another, consider that the initial investment in advertising will facilitate the sale of its second issue.

• Get a writer known to me to write the foreword.

• Invite concerning literary and cultural world of the presentation of his book.

• Post your work with a publisher that gives importance to the editing and layout, and also provide support to polish your book. Remember that it is difficult to recover from a bad impression on readers.

• If personally distributes his books, learn about the consignment sale contracts and other legal issues.

• Develop a good relationship with the sales channels to achieve a favorable recommendation and location of his book on the display tables.

• Internet is a good tool to promote his book, but remember that is packed with offers and referrals. Be creative to highlight information on the rest.



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