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This is an initiative that would veto calorie menus offered along with toys as an incentive in Federal Capital.
The kids meals of burger chains McDonald's or Burger King, including a toy as a gift, they could still be sold in the Buenos Aires district if successful a bill introduced by Rep. Kirchner Juan Cabandié in the Legislature of Buenos Aires.
The initiative of the head of the bloc Kirchner proposes to ban "the sale of menu items which are accompanied by an incentive to consumption in all food establishments and beverage vending machines" in Buenos Aires.
The draft exempts from the restriction only products containing fruit and vegetables, or do not exceed the caloric level recommended by nutrition experts. It follows that the project is aimed at fast-food offerings, the type of kids meals with toys representing characters from movies.
In March, the Buenos Aires Legislature had enacted a law that prohibits any advertisement on the road inducing children and teenagers to buy high-calorie processed foods that tempt you with gift promotions, discounts or giveaways.
"We will fight the junk food that harms kids," enthuses Cabandié who hopes to get the 31 votes needed in the room for your bill to become law.
Under the idea of promoting healthy eating habits from childhood, his advisers were inspired by models of San Francisco and Santa Clara, two United States cities that have already made progress with this type of restrictions on the use of toys such as tip launching marketing campaigns and TV movies that dazzle the kids, but parents worry.
In San Francisco, for example, the law was approved and becomes effective in December this year to sell a toy, Happy Meals must be less than 600 calories and total fat below 35%.
According to trusted sources of McDonald's, a cheeseburger that came in the Happy Meal has 280 calories and 236 chips. But the dressing and cola with sugar, add even more than that limit.
What the law provides penalties for those businesses that defaulting? Essentially, a fine of between 200 and $ 2,000, the possibility of confiscating the goods and the eventual closure of the establishment. Consulted on the matter, sources of McDonald's claimed ignorance of the project.
SOURCE: http://fortunaweb.com.ar/quieren-prohibir-la-venta-de-la-cajita-feliz/
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