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Argentine consumer technology grows

The Argentine market technology consumption reflects the style similar to that of mature countries, the trends provided by a specialized consultant.
The Argentine market tends to quickly adopt new technologies, "said Mariano Lavecchia, a partner at Accenture for the industries of Communications, Media and High Technology.

For the specialist, "Argentina have a very significant growth mainly in smartphones, even higher than that of other more mature markets, to the extent that mobile networks are strengthened and more sophisticated."

Smart phones (smartphones) and tablets (handheld), along with the new 3D TV formats, are the segments of "further growth."

The forecast for this year is that the purchase rate of increase 26% smartphones, whereas 3D TV technology, which constitute the lowest percentage of actual possession, has a growth rate projected for 2011 purchase of 500% worldwide.

"The tablet computer, electronic book readers and Blu-ray players complete the list of fastest growing technology purchases expected during the current year," the report said.

76% of the 8,000 respondents claim to have a digital camera, a product for which sales forecasts a reduction of 45%.

As technology services used by consumers, Internet for homes is the most widespread in the countries participating in the study and was reported by 89% of respondents.

Mobile telephony and ranks as the second service in the following positions are considerable variations between countries.

The pay TV service (34%) and mobile data service for cell phones (26%) were those that were included further in the top three frequently used.

As usual in the technology market in any country concerned innovation is a critical factor for the sale by the consumer perception that these are products with much shorter life than a car.

Also, the report said "sustainability appear to affect technology spending plans of consumers, to the point imcolocar additional cost."

68% of respondents worldwide said they would pay a premium for organic products, or so-called green technology, and they are prepared for optimal performance with lower power consumption.

On the other hand, 36% of respondents said they defined their purchase based on personal research on the features and functionality of products.

The recommendation of friends and people you trust, powered by social networks, is another factor of influence, much less relevant.

Consumers considered in the report that "advertising campaigns, Web sites of manufacturers and sellers in the shops are very poor sources of influence on purchase decisions"

Source.
http://www.diariohoy.net/accion-verNota-id-124769