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ambisioso

Apple returns to dominate the technological scene

The signing of the apple tablet presented tomorrow, which could mark the consolidation of the sector of electronic books. A few hours after launch to be called the iPad, rumors are increased
The company, whose chief executive declared in 2008 that people do not read, maybe make a great breakthrough and proceed to dominate the market for electronic readers.

This is Apple, whose chief executive Steve Jobs ever predicted that Amazon.com 's Kindle device will never succeed.

But if his discussions with publishers are any indication, Apple will unveil on Wednesday its "latest creation, a device that could strengthen the nascent market for electronic readers almost like its iPod digital music redefined.

E-book readers are from the beginning of the previous decade, but the Kindle advanced the concept in 2007 when it allowed the downloading texts wirelessly, without needing to be connected to a computer. Amazon has tried to further popularize the device with a price reduction to $ S259, from the $ s399 originating.

Analysts say that the Kindle is the device reader-selling digital books, but Amazon failed to specify how many have placed on the market.

Although electronic books represent between 3 and 5% of all sales in the sector, publishers and writers have expressed concern about the growth of the electronic market of Amazon.

Because this company sells digital versions of major titles to $ s9, 99, publishers fear that consumers are accustomed to low prices and then want to pay less for paper books.

Mystery play
Apple remains suspended by the type of device to be announced Wednesday in San Francisco, but appears to be a tablet, a computer in one piece with a large touchscreen, perhaps bigger than an iPhone but smaller than a laptop.

If the tablet is similar to that reported on the Internet, the iPad will be the first big news of Apple's iPhone from the start in 2007. The new device would be a touch screen of 10''and 11''with a camera, WiFi and 3G connectivity.

That is why many speak of a great iPod Touch.




Is estimated to sell for $ 600 u $ s1.000, three times more than e-books available in the U.S. and whose functions are very limited, including its black and white screen.

Although most of the attention on the unit has focused on its ability to surf the Internet or watch videos, publishing could welcome to multipurpose tablet Apple as the great competition for the Amazon Kindle.

Today, Amazon sells electronic books that people can read on the iPhone and iPod Touch, which is largely an iPhone without a phone.

With the Kindle, customers download a free program to the iPhone to read e-books, save and reopen on the same page on any device.

Given the success of your model iPod / iTunes, by which Apple sells songs and videos stored, to be sure the company will also market electronic books for your tablet.