Argentina Isabel Allende bestseller ranking the island under the sea

Argentina Isabel Allende bestseller ranking the island under the sea

The Bible and Harry Potter, the books sold in Argentina

Argentines like to read self help books, historical novels and romances. A surprising fact is that the best selling book is the Bible first, then the child and adolescent saga "Harry Potter."


Although the books in Argentina have their prices expensive compared to previous years, the sales rate has fallen. Is that family finances are other priorities above personal tastes of each adult in reading.

These limitations should be mentioned that parents seek to accomplish in the first instance with the books and authors seeking from school. In the case of several children in school age, the possible to be certain gustito is beyond the scope of the family.

Given this situation, the books that currently leads the retail level are called "self-help." These texts came almost as a replacement for psychological or couch sessions and analysis, so popular among Argentines, especially those of Buenos Aires. So much so that in bookstores earned a privileged authors such as Paulo Cohelo, Osho, Jorge Bucay, Hanna Khouri, Bernanrdo Stamate, among many others.

The surprise on the sale occurs in the genre of Children and Adolescents, as the best selling book after the Bible is the Harry Potter saga.

WHAT DOES THE MARKETING
Analysts have noted that the books that arrive preceded by marketing and advertising campaigns of the big publishers, record sales mark soon. On this subject, Silvia Miranda, owner of the Library Moron said that "although the books promoted through television, radio or print media fail to capture the attention and arouse curiosity in the readers themselves can not support this rate of sales if the texts are not good content. " As an example, Miranda mentioned the book "The Master" by Luis Makhoul, who was one of the most consultation and interest aroused, but its sales fell after a month.

On the other hand, within the framework of the official presentation of "Indec: Inside Story of a scam," Gustavo Noriega, which took place in the latest edition of lLbro Fair in Buenos Aires, was one of the most sought after in the bookstore.

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