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Starbucks



Starbucks Corporation (listed on NASDAQ) is an international coffee chain based in Seattle, Washington. It is the largest coffee company in the world with about 17,800 local in 49 countries. Starbucks sells brewed coffee, espresso hot drinks and other drinks, also sells snacks and some other products such as mugs and coffee beans. Also offers books, music CDs, and movies. Since the 1990's, the company has opened a new store every Labor Day (Labor Day, in Spanish), this growth rate continues until today.
The first store under the name Starbucks opened in Seattle, Washington in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel and writer Gordon Bowker. The three, inspired by the coffee businessman Alfred Peet opened his first shop selling coffee beans and machines, located at 2000 Western Avenue, from 1971 to 1976. During the first year were Alfred Peet exclusive clients then began to purchase green coffee beans from other vendors. In 1977 the store relocated to Pike Place.
The entrepreneur Howard Schultz joined the company in 1982, and after a trip to Milan, proposed to his partners to expand the sale of coffee beans, with selling espresso and others, which was rejected by them for consider that this new activity would distract the company's original goal also believed that coffee was something to be prepared at home.
Convinced of his idea and certainly would make more money offering coffee-to-step or to bring the U.S. in 1985, Howard Schultz opened his own chain of coffee shops under the name Il Giornale, taking the name of a newspaper published in Milan.
A year earlier, the three original owners had decided to buy the company of Alfred Peet, Peet 's, and sell Starbucks to Howard Schutz, who then decided to change the name of your company Il Giornale to Starbucks.
In 1987 the new Starbucks opened its first premises on the outskirts of Seattle and Chicago. The company joined the stock exchange on 26 June 1992, since then the stock has grown steadily to U.S. $ 39 in 2006. From this year the trend has been downward in 2008 reaching U.S. $ 17.
In 1999, several premises were vandalized during the demonstrations against the WTO summit in Seattle.
In 2000, some products were introduced under the fair trade alternative.